– STRATEGIES & SYNERGIES FOR TOURISM –

WHAT WE DO

OUR SERVICES

By constantly building and maintaining synergies and strong partnerships between our clients and key trade and media players in the markets, JoyCo’ aims at creating a sustainable business environment for all represented brands. We meet our clients’ obligations with a dedicated and accurate day-by-day activity as well as one-off customized projects, offering specific know-how over a wide range of services including: Trade Relations, Marketing, PR & Comm’s, Web & Digital and Consumer’s projects.

 

TRADE RELATIONS

  • Customized trade and marketing strategy for each individual client
  • Database building and maintenance
  • Sales calls and visits with product positioning negotiation
  • Creation of customized presentations in the local market language
  • Translation service
  • Customer and e-mailing service answering to trade enquires
  • Management of joint marketing ventures with Tour Operators and airlines
  • Organization of workshops, roadshows, webinars, training sessions
  • Implementation of special events for trade key players
  • Organization and escorting of trade familiarization trips
  • Client representation at major tourism international exhibitions

 

PUBLIC RELATIONS & MEDIA

  • Customized PR & Media marketing strategy to amplify product visibility
  • PR office activity
  • Press release production
  • Translation service
  • Facilitate press conferences, round tables and media interviews
  • Organization and escorting of media hosting trips
  • Organization and management of media events
  • Enhance client’s presence at trade events and exhibitions through customized PR actions
  • Media buying negotiation

 

WEB & DIGITAL MARKETING

  • Development of a comprehensive web marketing strategy
  • Translation of international websites (English to market language)
  • Optimization of website content for SEO purposes
  • Management of Social Media platforms (Facebook, Instagram, Twitter)
  • Implementation of strategic actions (contests, games…) on Social Media
  • Creation of customized Newsletters and DEM
  • Negotiating media buying for online advertising campaigns

 

CONSUMER MARKETING

  • Product presentations in collaboration with trade key players
  • Ideation of creative and unconventional consumer events
  • Presence at specific targeted exhibitions (honeymoons, families, adventure)
  • Graphic design, layout and production of flyers, special brochures and customized merchandising

JOYCO' | ENJOY THE TOURISM © 2016

VIALE SAN GIMIGNANO 10 • 20146 MILANO • TEL. +39.3349313139 • SKYPE: JOYCO-MILAN • P.IVA 07729980966

 

ENVELOPED BY NEWATTITUDE